What Does Ruby Chocolate Taste Like? Does Ruby Chocolate Taste Good?

Dark chocolate is not fancy enough for you? Try ruby chocolate. Ruby chocolate has an incredibly striking appearance.

This may give rise to new chocolate that breaks the trinity that we know of – dark, white, and milk,

Despite its sudden popularity, this chocolate hasn’t even reached many hands yet.

Therefore, the question must be asked what does ruby chocolate taste like. Surely you are wondering the same thing.

In this post, we look into the ins and outs of ruby chocolate. The nutritional value of the chocolate is also discussed, as well as how it differs from other chocolates.

So without further ado, let’s begin.

What is Ruby Chocolate?

Chocolate made from ruby cocoa beans is called ruby chocolate. Ruby chocolate is characterized by its deep color. Among chocolate types, ruby chocolate falls into the fourth category.

Dark chocolate is the third one. Milk, white, and white chocolates are the other three. One of the first ruby chocolates was introduced to the world in 2017 by a Belgian Swiss cocoa company.

According to the FDA, ruby chocolate has a composition of 1.5% nonfat cacao solids and 20% cacao fats. The main ingredient in ruby chocolate is ruby cocoa.

The chocolate gets its color from this ingredient, which contributes to the pinkish-ruby shade. The chocolate also contains spices and antioxidants.

Additionally, artificial or natural flavors can be used. However, authentic ruby chocolate is not permitted to have artificial coloring.

Neither butter, milk, nor fruit can have a similar flavor as the ingredients.

Ruby chocolate was the subject of intense interest during 2010 while it was being developed.

Millennium pink is such a widespread phenomenon that it even got its name. As a result, this phenomenon is commonly referred to as millennium pink.

What Does Ruby Chocolate Taste Like? Does Ruby Chocolate Taste Good?

While it may be named after a gemstone, ruby chocolate has a distinct taste that is sweet and sour at the same time. In comparison with other types of chocolate, it lies somewhere between white and milk varieties.

The cocoa beans in ruby chocolate also give the chocolate an acidic taste. Several chocolate experts also mention that rubies are similar to berries in flavor.

Additionally, the ruby chocolate bar has less sugar than the white chocolate bar. This kind of chocolate is similar in texture to white chocolate.

It’s worth noting that there are slight differences between the milk and cream types. In addition, ruby chocolate is not as sticky as white chocolate.

Due to its lower sugar content, this could be the case. A slight tinge of fruits can be detected in the flavor of ruby chocolate.

Fun fact:

 A ruby chocolate bar in the US is called a ruby couverture. That’s because the Food and Drug Administration strictly regulates what can be labeled as chocolate.

It is also illegal for ruby chocolate to be sold as chocolate in the United States.

An example of ruby chocolate’s taste profile.

  • The taste is sweet and sour, with berry undertones.
  • Fruity flavor
  • White chocolate-like texture, smooth and creamy

Nutritional value of ruby chocolate compared to others

As with other desserts, red velvet chocolate does not contain a lot of nutritional value. Nonetheless, the nutritional value of one Nestle Kitkat ruby chocolate of about 42 grams is as follows:

  • Carbohydrates – 23 gm
  • 18 grams of sugar
  • Fat – 13 grams
  • 7 grams of saturated fat
  • 2 grams of protein
  • 36 mg sodium

There are 223 calories in 42 grams of ruby chocolate.

How is Ruby Chocolate Different from Other Chocolates?

The ruby chocolate is easy to dismiss at first glance as simply another chocolate. There has been a relatively short introduction to US markets for ruby chocolate. Accordingly, it currently does not fall under the FDA definition.

In contrast, there are some distinctive differences between Ruby and other chocolate varieties. In this section, we explore these differences:


A reddish-pink hue can be found in ruby chocolate. This contrasts dramatically with the creamy color of white and milk chocolate.

As well as being different from dark chocolate, it’s also different from milk chocolate.

Primary ingredients

 The two main ingredients of ruby chocolate are 47.5% cacao and 26.3% milk. The primary ingredients in white chocolate are 20% cocoa butter and 14% milk.

Sugar and chocolate liquor make up 15% of dark chocolate. The sugar content in dark chocolate is lower, and dark chocolate typically contains no dairy products.


As with white chocolate, ruby chocolate has a similar texture. i.e. Creamy, rich, and soft. Conversely, milk chocolate doesn’t feel as creamy as white chocolate but it’s not as hard as dark chocolate.

Since dark chocolate contains less sugar and no dairy, it is fairly firm. Taking a shard from a good-quality dark chocolate bar will also snap when you smash it.

Shelf life

 Another difference between these chocolates is their shelf life. The shelf life of ruby chocolate is 12 months when kept in the correct conditions.

In contrast, white chocolate and milk chocolate have shelf lives of four, sixteen, and twenty months, respectively.


The next revolution in desserts has been hailed as ruby chocolate. However, its popularity depends on the region.

As ruby chocolate becomes more popular in Europe and other parts of the world, its older cousins are quickly losing ground to it. However, its popularity in the United States has not grown with it.

Although it has inspired Instagram worthy desserts even from amateur bakers, this chocolate is just too gorgeous to resist.

The chocolate connoisseurs, on the other hand, are glad that a new chocolate product exists after over a century.

Currently, ruby chocolate will be around forever – whether we enjoy the taste or not.

If you want to read more about cooking, read here: Cooking Tips and Tricks.

Ayub Khan

Ayub Khan is an accomplished culinary author with a passion for cooking and 6 years of experience. His creative ideas and valuable tips inspire readers to explore new flavors and take their culinary skills to the next level.

Rehmat Dietitian

Rehmat is a certified food dietitian having experience of 10 years in reviewing and practicing on foods different aspects.

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button